It’s finally happening: McDonald’s will be delivering in Utrecht and Rotterdam, The Hague will follow

McDonald's advertisement with beef burgers and french fries promoting McDelivery

 

McDonald’s will be delivering its luscious hamburgers and fries from next week Tuesday (that’s the 19th, put it in your agenda ASAP). The fast food chain has been running trials last summer in 8 locations throughout the Amsterdam area and is all geared up for the delivery season, is what Manu Steijaert, big boss of McDonald’s the Netherlands tells NU.nl.

In the trial period, the number of deliveries especially increased during times of miserable weather and football matches, and McDonald’s notices another important peak during the end of August and early September: the start of the academic year. Students make up a big chunk of their target group (and we won’t let them down, right?).

Steijaert is very pleased with the average delivery time of just over 20 minutes. The customer satisfaction of 83% is however “moderately positive” and is desired to be over 90%. “Luckily it wasn’t because of complaints about the delivery time, quality of the food or cold fries, but minor issues like a missing straw or sauce.”

If the new delivery system proves to be successful in the selected cities, The Hague will be next on the list, before the end of 2017. The system will be expanded to Eindhoven around the end of the year, and after that McDonald’s will decided whether other cities like Groningen and Nijmegen will be next.

McDonald’s has been working together with UberEATS, Uber’s little sister. Cooperation with other food delivery services like Thuisbezorgd, Deliveroo or Foodora will be off the table for now, but Steijaert admits that “change is an ongoing process”. For more information about feeding your munchies from the warmth and comfort of your bed, check out their website.

Will McDonald’s become a regular at your doorstep or will you just crawl to the closest location after your night out?

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Isla

Web content manager, student of International Studies (Leiden University)

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